Emphasizing the Safety Aspect in ICO Marketing Agencies

While marketing campaigns play a pivotal role in ensuring the success of an ICO, there exists a lot of issues to deal with. Since it is a new and growing industry, there is not much media coverage. It has also been complicated by the advertising ban put by tech giants such as Facebook, Twitter and Google. This has led to an increase in the CTR (Click Through Rates) for the available ad units shooting up the overall cost of executing an ICO campaign. 

In such an intensely competitive market, it takes time and effort to find the right target audience. The messaging should be condensed so that the important facts are shared to provide a clear benefit to that specific audience. 

Several exit scams and spinoffs from successful projects are existing where empty promises are made. The credibility of the entire industry is compromised when everyone sets out to implement an ICO regardless of the need for the same. If there is a lack of a clear statement of the project, it is better to skip investing in that particular ICO. It requires a thorough analysis of the token utility before jumping in. 

While there are a plethora of online tools out there to assist in the marketing campaigns, firms are found wanting by not indulging in adequate remarketing and retargeting. This leads to a lack of optimization of content affecting the performance of a channel. 

Every ICO needs to adapt to the changing industry environment and must have a crisis management plan to deal with the worst scenario. Incidents such as a hacked ICO website, inability to handle the overload during the sale process should be prevented at all costs. 

ICO’s are going to continue to be an integral part of the growing cryptocurrency industry. Their contribution cannot be understated. At the same time, safety in ICO marketing agencies can be ensured if every investor reads the whitepaper published by the firm thoroughly, communicates with the team members involved with the specific projects and then invests his hard-earned money. 

For reaping success through reliable ICO marketing across a variety of channels by delivering engaging content, reach out to Blockchain App Factory. They will take care of your business requirements and deliver a power-packed performance. 

Figuring Out the Next Great ICO That Is Going to Storm the Market

Though a large number of ICO’s (Initial Coin Offerings) are emerging every day, only a few possess enough quality to last for a long time. 

One of the game-changing ICO’s is that of Travelflex.org. Its tokens are priced very low and gain traction in the market as time progresses. It attracts the likes of short vacationers and business travellers. 

Another ICO transforming the oil and gas industry is the Permian Token (XPR). It brings transparency by removing the multiple intermediaries such as surveyors and shipping agents. An oil owner who controls a couple of oil barrels would issue tokens and a third-party would indulge in verification. Hence the investors have to prove their ownership using a digital signature for getting the redemption of the value price of the oil barrels. It prevents duplication as the buyer would know that only he has received the token 

Bitxoxo is one of the leading Bitcoin exchanges. They have launched an ICO in the form of a prepaid gift card and a referral system for customers. The funds raised from the ICO would be used for launching a Point of Sale app for Bitcoin Cash, an exclusive international debit card and advising new blockchain startups. 

QuickX is another ICO that is generating a positive buzz. It is a decentralized platform that provides users with more control over their assets. It enables cross-transfer of cryptocurrencies and wants to use virtual currencies for day-day transactions and to provide solutions for enterprises. 

They offer a couple of advantages such as zero exchange rate, lightning-fast transfers and cryptographically secure and utilization in offchain and crosschain transactions. 

INGOT coin ICO is very successful having received $40,000,000 in funding. They are a fully integrated wallet providing an all-inclusive ecosystem. It is a decentralized cryptocurrency that uses ERC20 technology. They also offer discount cycles for early buyers. 

Other trending ICO’s in various industries can be found via discussions on forums like Bitcointalk and other ICO rating sites.