Emphasizing the Safety Aspect in ICO Marketing Agencies

While marketing campaigns play a pivotal role in ensuring the success of an ICO, there exists a lot of issues to deal with. Since it is a new and growing industry, there is not much media coverage. It has also been complicated by the advertising ban put by tech giants such as Facebook, Twitter and Google. This has led to an increase in the CTR (Click Through Rates) for the available ad units shooting up the overall cost of executing an ICO campaign. 

In such an intensely competitive market, it takes time and effort to find the right target audience. The messaging should be condensed so that the important facts are shared to provide a clear benefit to that specific audience. 

Several exit scams and spinoffs from successful projects are existing where empty promises are made. The credibility of the entire industry is compromised when everyone sets out to implement an ICO regardless of the need for the same. If there is a lack of a clear statement of the project, it is better to skip investing in that particular ICO. It requires a thorough analysis of the token utility before jumping in. 

While there are a plethora of online tools out there to assist in the marketing campaigns, firms are found wanting by not indulging in adequate remarketing and retargeting. This leads to a lack of optimization of content affecting the performance of a channel. 

Every ICO needs to adapt to the changing industry environment and must have a crisis management plan to deal with the worst scenario. Incidents such as a hacked ICO website, inability to handle the overload during the sale process should be prevented at all costs. 

ICO’s are going to continue to be an integral part of the growing cryptocurrency industry. Their contribution cannot be understated. At the same time, safety in ICO marketing agencies can be ensured if every investor reads the whitepaper published by the firm thoroughly, communicates with the team members involved with the specific projects and then invests his hard-earned money. 

For reaping success through reliable ICO marketing across a variety of channels by delivering engaging content, reach out to Blockchain App Factory. They will take care of your business requirements and deliver a power-packed performance.